CARHARTT WIP
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CONCEPT WORK FOR THE LAUNCH OF THE NIKE X CARHARTT WIP COLLABORATION.

CRYPSIS TO CONCEAL ITSELF BY HAVING A COLOR, PATTERN, AND SHAPE THAT ALLOWS IT TO BLEND INTO THE SURROUNDING ENVIRONMENT. MAKING IT HARD TO SEE (OR TO DETECT IN OTHER WAYS, SUCH AS BY SOUND OR SCENT) 
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ALL CONSUMERS ENTERING THE SPACE HAD TO HAVE A WRIST BAND AND WERE TIME STAMPED ON ENTRY AND EXIT.


CAREFULLY PLACED CAMERAS IN THE SPACE CAPTURED THEM INTERACTING WITH THE PRODUCT AND THE SPACE. PROJECTING IN REAL TIME ON THE DIGITAL SCREENS.


AN EDIT OF THEIR TIME TO BE SENT TO THEIR MOBILE DEVICE POST VISIT. READY TO SHARE ON SOCIAL MEDIA.

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TAPPING INTO THE SENSES. INDUSTRIAL VS NATURAL AND CREATING A SYNERGY AND BALANCE OF SEE VS SMELL VS HEAR VS TOUCH.


CRYPSIS TO CONCEAL ITSELF BY HAVING A COLOR, PATTERN, AND SHAPE THAT ALLOWS IT TO BLEND INTO THE SURROUNDING ENVIRONMENT. MAKING IT HARD TO SEE (OR TO DETECT IN OTHER WAYS, SUCH AS BY SOUND OR SCENT)