CONVERSE CUSTOMISATION
HOME PREVIOUS NEXT
Web space between converse customisation 1

FROM CONCEPT TO EXECUTION, WE CREATED A MODULAR CUSTOMISATION SYSTEM FOR CONVERSE’S MOST ICONIC SILHOUETTE — THE CHUCK LOW AND HIGH TOPS. AS ADAPTABLE AS THE SHOE ITSELF, EACH COMPONENT WAS DESIGNED TO BE USED ON ITS OWN OR TOGETHER; A SCALABLE RETAIL FIT OUT TO COMPLIMENT ALL STORES ACROSS AUSTRALIAN AND NEW ZEALAND.

SERVICES
Strategy
Creative Direction
Art Direction
Branding & Identity
Graphic Design
Experience Design
Spatial Design
Motion Graphics & Animation
Software Development
App Design
Build & Execution


PARTNERS
Boom Studios (Build)

EARLY CONCEPT RENDERS AND DRAWINGS

Web space between converse customisation renders

WE DESIGNED A POWERFUL VISUAL LANGUAGE FOR CONVERSE CUSTOMISATION, DISTINCT IN ITS OWN IDENTITY YET COMPLEMENTARY TO THE TONE OF THE RETAIL ENVIRONMENT — CREATING AN ELEVATED CUSTOMER EXPERIENCE WITH AN IMPACTFUL LOOK AND FEEL.

WITH THE ABILITY TO ADAPT MODULAR ELEMENTS TO FIT THE STORE LAYOUT, EACH CUSTOMISATION ZONE WORKED COHESIVELY WITH THE EXISTING CONSUMER JOURNEY TO PROVIDE A SEAMLESS, INTEGRATED EXPERIENCE ACROSS ALL TOUCHPOINTS. FROM SELECTING A PAIR OF CONS OFF THE FOOTWEAR WALL AND PERSONALISING THE DESIGN THROUGH OUR CUSTOM-BUILT APP TO WATCHING AS THE CUSTOMISED CHUCKS CAME TO LIFE ON THE SPOT WITH OUR UNIQUE PATCH DESIGNS — EACH ELEMENT WAS DESIGNED TO CREATE AN EXCLUSIVE IN-STORE CUSTOMER EXPERIENCE REFLECTIVE OF CONVERSE YOU.

Space between converse customisation 2019 13
Web space between converse customisation 8
Space between converse customisation 2019 23
Web space between converse customisation 11
Space between converse customisation 2019 5
Web space between converse customisation 12

ALONGSIDE OUR IN-STORE SYSTEM, WE DESIGNED AND ENGINEERED A POP-UP CUSTOMISATION KIT, ENCAPSULATING ALL OF THE KEY RETAIL ELEMENTS IN ONE CUSTOM ROAD CASE; DESIGNED TO PACK UP, PACK DOWN, HIT THE ROAD AND TAKE THE CONVERSE CUSTOMISATION STATION TO THE PEOPLE.