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AIR MAX DAY 2018 - AIR HOUSE MELBOURNE. WORKING WITH FELLOW AGENCIES WE COLLABORATED TURNING IMAGINATION INTO REALITY. A HUGE TEAM EFFORT WHICH ENDED IN AN EPIC NIGHT ON THE ROOFTOP OF ONE OF MELBOURNES MOST ICONIC BUILDINGS.; CURTAIN HOUSE.

SERVICES

Creative Direction
Art Direction
Branding & Identity
Graphic Design
Experience Design
Spatial Design
Build & Execution


PARTNERS
Boom Studios (Build)
Archetype Media (Project Management)
Ta-Ku (Music & Video)
Sam Price (Animation)
Mindshare (Media)
Tundra (Digital)
Miniswoosh (Workshop)
Pitch (Workshop)

WE WERE RESPONSIBLE FOR DESIGNING THE CONSUMER JOURNEY AND EXPERIENCE AND FOR DELIVERING THE ENTIRE SPACE.


FOR DEVELOPING CONCEPTS ALONGSIDE OUR FELLOW COLLABORATORS AND APPLYING THE CREATIVE TO THE MULTI LEVEL BUILDING.


ARCHETYPE LED THE PROJECT, TA-KU AND SAM DID THE DIGITAL ANIMATION AND SOUNDSCAPE. TUNDRA LED THE DIGITAL EXPERIENCE. AND MINISWOOSH AND PITCH HOSTED THE WORKSHOP AND BOOM BUILT IT.


WE TURNED A MULTI-STORY 'AIR HOUSE' DREAM INTO REALITY.

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A VERTICAL LANEWAY EXPERIENCE IN THE BUILDING'S STAIRWELL ACROSS ALL 6 LEVELS; MUSIC AND ANIMATIONS SHOWCASING 6 HERO AIR MAX SILHOUETTES.

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PLAY
PAUSE

CURTAIN HOUSE'S ROOFTOP, WHERE THE 'MONTH OF MAX' WORKSHOP SERIES CULMINATED IN A BOILER ROOM EVENT COMPLETE WITH BRANDED TOUCH POINTS AND INSTALLATIONS AND PROJECTION MAPPING OF THE SIX STORIES BELOW.

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