NIKE MELBOURNE FLAGSHIP
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THE MAIN BREIF: HIGHLIGHT AND SHOWCASE THE SYNERGY BETWEEN MELBOURNE AND NIKE THROUGH THE LENSE OF MODERN SPORT.


WORKING CLOSELY WITH THE NIKE STORE AND BRAND DESIGN TEAMS FOR CLOSE TO 6 MONTHS THE CONCEPT IS MANIFESTED THROUGH MATERIALS, IMAGERY, ILLUSTRATION, CUSTOM TYPOGRAPHY AND BRANDING.

FROM FACADE TO STOREROOM AND EVERYTHING IN BETWEEN.

SERVICES

Strategy
Creative Direction
Art Direction
Branding & Identity
Graphic Design
Spatial Design
Motion Graphics & Animation
Copywriting
Build & Execution


PARTNERS
Boom Studios (Build)
David Morton (Artist)

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NIKE DNA FUSED WITH A LOCAL TYPOGRAPHIC STORY, WE CREATED THE IDENTITY FOR NIKE'S MELBOURNE FLAGSHIP STORE.

"THE CITY WE LOVE" - OUR MANIFESTO

A SINGLE VOICE AND LANGUAGE ACROSS THE MULTI LEVEL STORE. OUR BRANDING ELEMENTS, MANIFESTO AND A COLLABORATION WITH LOCAL ARTIST DAVID C. MORTON.

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SOME OF OUR EARLY CONCEPTUAL RENDER WORK. HIGHLIGHTING THE STORES HERO MOMENT. THE STAIRWELL.

A MODERN SPORT STORY GROUNDED IN HISTORY. 

EVOLUTION — A MODERN SPORT STORY THROUGH A LOCAL LENS.


GROUNDED IN HISTORY. A CLASSIC MONOCHROME PALETTE THAT EMBODIES THE ESSENCE OF MELBOURNE.


PARADOXICALLY - TIMELESS, CUTTING EDGE AND CONTEMPORARY.


A SEAMLESS STORY FROM END TO END.