NIKE PHANTOM
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CAMPAIGN AND ACTIVATION CONCEPT THAT CHAMPIONED THE LAUNCH OF THE HIGHLY ANTICIPATED NIKE PHANTOM FOOTBALL BOOT.


THE SPACE ALIGNED WITH THE MOTTO, "DOMINATE THE STREETS", INCORPORATING BRANDED TOUCHPOINTS, ACROSS FOUND AND BUILT OBJECTS, TO RECREATE THE IRREVERENT CITYSCAPE.


BURNT OUT CARS, GLITCHED STREET LIGHTS, BROKEN ASPHALT, AND A CUSTOM SHIPPING CONTAINER FOR FULL CONSUMER IMMERSION.


ALL CONTENT WAS CREATED SPECIFICALLY FOR THIS LAUNCH EVENT, BRINGING TOGETHER BRANDING AND IDENTITY, COPYWRITING, VOICE OVER, PHOTOGRAPHY AND VIDEO EDITING.

SERVICES
Strategy
Campaign
Creative Direction
Art Direction
Branding & Identity
Graphic Design
Experience Design
Spatial Design
Motion Graphics & Animation
Film
Photography
Copywriting
Voice-Over
Build & Execution
Programming & Management


PARTNERS
Boom Studios (Build)
Young - O (Voiceover)
Jason James (Motion)

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