NIKE THE SHANE
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SHANE O’NEILL IS AUSTRALIA’S FIRST EVER ATHLETE TO LAUNCH A SIGNATURE SHOE. AN UNPARALLELED ACHIEVEMENT AND A HUGE MOMENT FOR SHANE AND NIKESB LOCALLY.


OUR TASK - DELIVER AN ENGAGING AND AUTHENTIC ATHLETE AND CONSUMER DRIVEN PHYSICAL ACTIVATION TO CELEBRATE THE LAUNCH OF SHANE’S FIRST EVER SIGNATURE SHOE AND PREMIERE HIS NEW VIDEO PART.

SERVICES
Strategy
Creative Direction
Art Direction
Graphic Design
Experience Design
Spatial Design
Motion Graphics & Animation
Build & Execution


PARTNERS
Boom Studios (Build)
Select AV (Projection)
Solutions Entertainment (Ops & Logistics)

SHANE O’NEILL WAS BACK HOME WITH SOME FRIENDS, INCLUDING YUTO AND CASPER BROOKER, TO CELEBRATE THE RELEASE OF HIS SIGNATURE SHOE: THE SHANE.


WE DESIGNED AND PRODUCED A LITTLE BIT OF LOS ANGELES FOR THE SPECIAL NIGHT, A REPLICA 7TH STREET BANK TO BENCH WHERE AUS LOCALS THREW DOWN FOR A BEST TRICK CONTEST. THERE WERE TACOS AND TECH TRICKS GALORE; EVEN BABY BRASS MADE AN APPEARANCE.

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SHANE AND HIS MATES SKATED.

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DRANK. ATE.

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AND WON SHANE DOLLARS.

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AND CAPPED OFF THE EVENING THE THE AUSTRALIAN PREMIERE OF SHANE’S NEW VIDEO: 'THE EXTRA BIT'.

A 15 METRE PROJECTION ONTO AN ADJACENT CITY BUILDING.


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