OFF-WHITE SB DUNK LOWS
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WE CONCEPTUALISED AND DESIGNED THE ONLY POP UP SPACE GLOBALLY TO LAUNCH THE RELEASE OF NIKE INC. C/O OFF-WHITE DUNK LOWS IN SYDNEY, AUSTRALIA .

SERVICES
Campaign
Creative Direction
Art Direction
Branding & Identity
Graphic Design
Experience Design
Spatial Design
Motion Graphics & Animation
Film
Photography
Build & Execution


PARTNERS
Boom Studios (Build)
Chris Grundy (Photography & Film)
TEK Electronic Arts (Projection Mapping)

PLAY
PAUSE

VIRGIL ABLOH'S OFF-WHITE IS THE LATEST IN A LONG LINE OF SPECIAL PROJECTS AROUND THE SILHOUETTE.


ALL THREE COLORWAYS FEATURE A TWO-TONE LEATHER UPPER WITH SIGNATURE OFF-WHITE TEXT DETAILING ON THE INSTEP. HIKING INSPIRED LACING ADDED OVER THE ORIGINAL LACES.


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SHOWCASING ALMOST TWO DECADES OF DUNKS, WE MADE A BUNCH OF MOULDS, FIXED THEM TO THE WALL AND PROJECTION MAPPED THE HISTORY OF THE CLASSIC SILHOUETTE DIRECTLY ONTO THE MOULDS.

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THE POP-UP HAD A LARGE SCALE MACRO INSTALLATION THAT DREW DIRECTLY FROM VIRGIL'S DESIGN OF THE DOUBLE LACING SYSTEM, ONE THAT INCLUDED A TRAIL-INSPIRED SET OF FLYWIRE CORD LACE.

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OPEN FOR JUST A FEW DAYS, THE SPACE WAS FOCUSSED ON AN EXCLUSIVE AND UP-CLOSE LOOK AT THE THREE COLOURWAYS OF THE OFF-WHITE X NIKE DUNK LOW: "UNIVERSITY GOLD", "PINE GREEN" AND "UNIVERSITY RED".

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